Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei closely followed with a 17% share and 12.9 million units shipped, marking a significant resurgence since its return to the premium segment. To counteract competitive pressures, Apple has implemented various strategies to enhance user retention and improve retail experiences.
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